How to Improve your Company's Twitter Page

Many companies now a day are using Twitter as a way to market themselves. However, it does not always happen so quickly. It takes time for you to get a lot of followers, and people to respond to you tweets. If this is happening to your company, you definitely are not alone. A team of researchers from some of the top universities in the country think you are not tweeting up to your top potential. They started a website called “Who Gives a Tweet?” that allows people to give anonymous feedback about what makes a great tweet. Their findings showed them that Twitter users feel that only 36 percent of tweets were worth reading, versus 29 percent that were not worth reading and 39 percent were just alright.

They learned that the most engaging tweets include questions to followers, information sharing and self-promotion. The worst tweets were ones that include “presense maintenance” and current check in statuses such as Foursquare location check ins.

Tips for creating better tweets:

-          Offer context in tweets. Don’t be cryptic

-          Include personal commentary.

-          Don’t overstuff tweets with hashtags and @ mentions.

-          Don’t whine or complain.

-          When you ask a question, use hashtags so followers can track the conversation.

Do you use twitter? If so, do you follow companies? What types of tweets do you feel are most productive and engaging?