In Response to Christine’s post: Hard Rock Hotel & Casino launches rewards program

Do you think this rewards program will help increase profits in their resorts? 

I agree with Christine that this new rewards program will increase Hard Rock Hotel & Casino’s profits. Since it will be giving you points for other amenities besides just the casino, it will be more likely to reach out to more people. Not everyone goes there just to gamble, so more people will be apt to use this rewards program. The customers will also appreciate it more that they are caring about all the customers, and not just targeting people that use the casino.

Do you feel that people will be more apt to join their rewards program, now that it is opened up to other amenities in the hotel and casino?

How to Improve your Company's Twitter Page

Many companies now a day are using Twitter as a way to market themselves. However, it does not always happen so quickly. It takes time for you to get a lot of followers, and people to respond to you tweets. If this is happening to your company, you definitely are not alone. A team of researchers from some of the top universities in the country think you are not tweeting up to your top potential. They started a website called “Who Gives a Tweet?” that allows people to give anonymous feedback about what makes a great tweet. Their findings showed them that Twitter users feel that only 36 percent of tweets were worth reading, versus 29 percent that were not worth reading and 39 percent were just alright.

They learned that the most engaging tweets include questions to followers, information sharing and self-promotion. The worst tweets were ones that include “presense maintenance” and current check in statuses such as Foursquare location check ins.

Tips for creating better tweets:

-          Offer context in tweets. Don’t be cryptic

-          Include personal commentary.

-          Don’t overstuff tweets with hashtags and @ mentions.

-          Don’t whine or complain.

-          When you ask a question, use hashtags so followers can track the conversation.

Do you use twitter? If so, do you follow companies? What types of tweets do you feel are most productive and engaging?