In response to Emma’s post: Marketing Campaign to Attract Tourists to the USA

What do you think? Will the ad make people want to visit America? Or will it be a turn off to those people who possibly cannot afford to visit and do the opposite of what the ad intended?

I think that this advertisement campaign in other countries is a great way to get people to come visit America. I definitely don’t think that it will make people do the opposite. If they can’t afford to come visit at the time, it may make them want to save up to come visit at some later time. Since the commercials show all of the beautiful places in the country, people will realize it’s a great place to come visit and stay. 

Ways to make your online marketing go viral

Online marketers dream is to have their advertising go viral. It tends to be a very difficult thing to do though. Although it is difficult to have things go viral, you can analyze content that has gone popular quickly and figure out ways to improve your marketing ideas.

1.    Be absurd. Sometimes the more absurd the better. People tend to remember and love the crazier characters.

2.    Capture emerging trends. People will be more apt to share the content if its following trends at the time.

3.    Think in terms of sound bites. Make sure its catchy.

4.    Use infographics. People love things that are visually appealing.

5.    Get influencer buy-in. Endorsements from larger companies can help make content go viral.

6.    Offer outstanding value. Go above and beyond what your competitors are doing

What other ways do you think can help a company go viral with their marketing ideas?