There are many useful ways to maximize the ways you spend your money on marketing. Companies do not usually allocate a lot of money to their marketing budgets so they need to make every dollar count. There are ten useful ways to stretch your budget, so it’s more effective and efficient.
1. Use your ads for more than just space advertising.
2. If something works, stick with it
3. Don’t over present yourself
4. Use modular product literature
5. Use article reprints as supplementary sales literature
6. Explore inexpensive alternatives for lead generation
7. Do not overpay for outside creative talent
8. Do it yourself
9. Get maximum mileage out of existing content (text and images)
10. Pay your vendors on time
These are all very important and helpful ways that your company can stretch its marketing budget and will allow you to spend your money in more useful ways. Which of these ways do you believe are most effective? What other ways could companies save money in their marketing budget?
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