The hit, “The Hunger Games” came out in theaters nationwide this weekend. They are hoping to break box office records. Social media was a huge way that this movie was marketed. They made 13 Facebook pages for each of the districts in the movie, and allowed members to become virtual citizens in the movie. It was also mentioned on Twitter over 1 million times in just the last month.
Personally, social media is how I’ve heard about “The Hunger Games” book and movie craze. So many people have posted statuses about how much they loved the books and they can’t wait to see the movie. Hearing all the positive feedback from friends on social media networks have made me want to go out and get the book and see the movie.
Have you ever been influenced to purchase something, or go see a movie because of social media marketing? Do you think its a productive way of marketing now a days?
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